![]() In 2022, Oracle Red Bull Racing will incorporate new features and capabilities, including the ability to create user-generated content, to bring an even deeper layer of personalization to fans. "We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle's world class innovation and technology will help us achieve that goal." "The presence of Oracle, one of the world's largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing's ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy," said Oliver Hughes, chief marketing officer, Oracle Red Bull Racing. "Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off," said Ariel Kelman, executive vice president and chief marketing officer, Oracle. "Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1. OCI Powers Engine Development, Driver Training, and Esports Team Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the world." Oracle is working with Red Bull Powertrains to develop the next generation of F1 engines set to debut in 2026 as Red Bull Racing becomes one of only four current manufacturers supplying engines for F1. Red Bull Powertrains will use OCI to optimize modeling of its new engine combustion chamber to reduce costs while improving results. ![]() Red Bull Advanced Technologies and Oracle are also partnering to help develop the next generation of world-class drivers. Through projects applying AI and machine learning, Red Bull's junior drivers will better understand how data can inform and fine tune their driving style to reduce their lap times. ![]() Oracle Red Bull Racing Esports marks the evolution of a partnership in one of the world's fastest growing sporting industries, esports. Taking a cue from its real-world counterpart, the Team will use OCI-powered analytics to optimize car set up, improve race strategy, and provide its drivers with training that can help them consistently post ideal lap times on any virtual track, in any simulated weather. The Formseason begins March 18-20 with the Gulf Air Bahrain Grand Prix in Bahrain. Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle ( NYSE: ORCL), please visit us at. ![]()
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